Tuesday, August 11, 2009

Shrinking Package Sizes

In the last year, lots of manufacturers have shrunk their package sizes in lieu of raising prices.

We've noticed that 4 packs bathroom tissue seems to be one of those pack sizes that shrinks...a lot.

Our 4 pack regular rolls have been 250 count sheets for quite some time. Our competitor's sheet counts have dropped to the 180's and 170's. Same with our "double rolls" - we remain at 400 sheets per roll...but apparently, the new "standard" is 352 sheets per roll. Who chose that number, anyway?

Same thing has happened with canned tuna. We are still at 6oz cans. Many of our competitors have gone to 5oz cans for the same price.

And Organic pasta! Our Organic pasta has always been in 1 lb packages - just like our biggest competitor. Now they have downsized to 12 oz, 10 oz and even 9oz packages. We're keeping our pasta in 1 lb packages.

We're looking at producing Organic Macaroni and Cheese. The standard used to be 7 1/2 ounces - 6 ounces of pasta and 1 1/2 ounces of cheese. Now the whole package is 6 oz.

Are consumers fooled by these downsized packages? I don't think so.

We're going to keep doing what we're doing, and not downsize our packages, as long as we can.

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