Increasing Sales and Profits

I don't have a college degree. I like to say, though, that I have a degree from the University of the Street, School of Hard Knocks :).

Seriously, I learned a lot from reading Business Week, Forbes and Fortune over the years, and some things just seemed to make sense to me.

My simple understanding of business developed accordingly. I discovered that you can make more money by: selling more goods, raising your prices, or cutting your costs. Do all 3 and your profits really rise.

Selling more goods can be broken down 4 ways:

You can sell existing products to existing customers

You can sell existing products to new customers

You can sell new products to existing customers

You can sell new products to new customers

Now, the question is, if I already spend 50% of my time trying to sell existing products to existing customers, and another 50% of my time trying to sell existing products to new customers, it doesn't leave a whole lot of time to sell new products to either existing or new customers...

See the dilema? :)

Does anyone have a day stretcher? :)